
How NOT to Commit Business Suicide is a collection of ideas and strategies that Fresh Number’s CEO Gavin Waring has found to be invaluable during his 25 years in business. Through personal experiences, he has realised that for businesses to succeed they must first survive – a task that is easier said than done.
His passion further led to How Not To Commit Business Suicide, a handbook on how to save your business. His sometimes controversial advice includes:

All SME owners should be aware of the common advice contained in this book which is designed to provide the basic requirements for running a successful SME. In tough times getting the small basic things right can be the make or break of a business and can determine whether a family get to keep their home.

Available now, this new book by CEO Gavin Waring gives you all the business advice you need to keep your business STRONG.
To purchase or find out more, visit Palmer Higgs Books Online.